Topic 03 · Performance Creative
Performance Creative.
Clip-level analytics, hook rate, ROAS by creative, cross-platform benchmarks. Where the DAM stops being a library and starts being a measurement system.
Field guide
Bridging DAM & performance data
How clip-level performance joins to the asset library, and the data architecture that makes "show me my top hooks by ROAS" actually work.
Report 02 · In preparation
The 2026 Performance Creative Tag Atlas
What 1M+ performance creative assets tell us about tags, hooks, and formats that drive ROAS.
Q3 2026Report 04 · Quarterly
Cross-Platform Creative Performance Index
Median CTR, hook rate, watch-time by format and vertical. P10/p90 ranges, not point estimates. Updated quarterly.
Q3 2026 (Q2 issue)