Topic 04 · Vendors
Vendors.
Honest reviews and capability benchmarks of DAM platforms in 2026. We test the integration paths, the AI features, the install times, and the failure modes — same methodology for every vendor.
Report 02 · Live Index
The DAM Capability Index, May 2026
10 vendors × 6 capability dimensions. REST, MCP, webhooks, GraphQL, changelogs, AI docs. Re-verified monthly. Vendor corrections invited within 7 days.
v1.0n=10 vendorsStatistic · Capability Index
9of 10
DAM vendors publishing REST API docs
Nine of ten publish REST docs reachable without a login.
Statistic · Field-tested
1of 6
DAM vendors shipping native MCP support
As of May 2026, one of six tested vendors ships native MCP.
Statistic · Capability Index
8of 10
DAM vendors with documented webhooks
Eight of ten document outgoing webhooks as a first-class integration surface.
Statistic · Capability Index
6of 10
DAM vendors with documented AI features
Six publish technical AI documentation, not just marketing copy.
Statistic · Capability Index
4of 10
DAM vendors maintaining public changelogs
A proxy for engineering culture and ship discipline.
Statistic · Capability Index
1of 10
DAM vendors shipping a GraphQL API
GraphQL signals modern API ergonomics. Only one DAM ships it.
Field guide
Best DAM for AI marketing teams
Vendor scorecard for performance creative and AI-marketing-aware teams. Same scoring rubric for every vendor.
Field guide
AI DAM landscape, 2026
The vendors that matter, what they actually ship, and where each one falls short. Updated as the field moves.
Editorial note
The "AI DAM" label is meaningless in 2026
Every DAM claims AI. The sharper question to ask vendors. By Itai Raveh.